Australia · Singapore · Product Leader
Building products that move the needle
High-impact product leader with 16+ years building and scaling digital platforms across fintech, insurtech, and consumer apps in APAC. Known for architecting product strategy from the ground up, translating deep data analysis into outsized commercial outcomes, and leading teams to deliver results that compound.
· Built and launched the Ranger Buddies app (0→1), leading a cross-functional team of 5 and establishing core product foundations that improve content quality and enabled scaled rollout.
· Identified new growth opportunities through 20+ partner interviews across retail, F&B, hospitality, and lifestyle, resulting in three validated revenue streams and regional expansion pathways
· Led annual planning and product strategy, to drive the growth of Ranger Buddies
· Prepared Board and IC papers and presented to the IC at quarterly review meetings
· Built and scaled the direct-to-consumer platform across Indonesia and Thailand (0→1), delivering 20x+ growth in gross written premium (GWP)
· Improved end-to-end customer journey through data-led experimentation, increasing conversion rates by 8x
· Drove growth strategy and acquisition optimisation, significantly reducing CAC by 30% while achieving sustained QoQ user growth, up to 45%
· Led and mentored a team of product managers and designers, establishing product processes and delivery standards
· Validated and launched a premium subscription (Gotrade Black), delivering +15% incremental revenue through structured experimentation and go-to-market execution
· Led A/B testing and growth initiatives to improve core metrics, increasing funded accounts by 24%
· Enhanced user engagement by integrating curated financial news, building internal tooling and improving app performance
· Improved platform conversion through UX optimisation and experimentation, achieving up to 27% uplift across key journeys
· Led 0→1 development of a new insurance product (Bubblegum), from discovery to launch, collaborating across product, engineering, marketing, and business teams
· Reduced customer complaints by 11% through redesign of promotional flows and clearer user experience
· Delivered a personalised engine that increase customer satisfaction leading to a 10+% increase in revenue
· Transformed the abandoned cart process to drive 9% additional revenue.
· Analysed the cart and checkout process and implemented findings to reduce the drop off rate by 37%
· Project managed the delivery of eDiscovery solutions for multi-million dollar projects including management of third party providers, key advisors, stakeholders and statutory requirements
· Redefined methodology for information searches leading to enhanced process efficiency by reducing process times by over 50%
· Delivered electronic discovery for large scale litigation involving consultation with internal clients, outsourcing bureaus both internationally and nationally in accordance with court approved protocols
· Provided technical expertise in preparing timely quotes for new and prospective clients, winning major bids to exceed revenue targets by 10%
· Managed a team of local and international developers to build technical solutions, within tight timeframes, to improve the document review process by 35%
· Developed, tracked and reported on the status of concurrent projects to internal stakeholders and external clients
I build things on the side — mostly to scratch an itch, learn something new, or just have fun. Here's what I've shipped.
End-of-season fantasy football leagues deserve more than a group chat message. This tool lets league managers generate personalised, humorous award certificates for every player — complete with an AI-generated quote in the style of a footballer. Built as my first experiment with Claude code, it was a deliberate choice to start with something fun, low-stakes, and shippable.
Always happy to talk product strategy, 0→1 builds, or what it takes to scale digital products across APAC.