Career
MandaiX
· Negotiated and secured a 12-month co-marketing partnership with KFC Singapore, embedding Ranger Buddies missions and collectible cards across 71 outlets and reaching 20,000+ families per month through in-store touchpoints, digital assets, and OOH activations across 7 city buses
· Built and launched the Ranger Buddies app (0→1), acting as the day-to-day counterpart to internal and external development partners, managing scope and delivery across a cross-functional team of 5 to establish core product foundations and enable scaled rollout
· Designed a 12-month engagement mechanic — 5 new collectible cards released monthly across 12 missions — turning a single partnership into a sustained year-long acquisition and retention engine
Igloo Insurance
· Built and scaled the direct-to-consumer platform across Indonesia and Thailand (0→1), delivering 20x growth in gross written premium (GWP)
· Improved end-to-end customer journey through data-led experimentation, increasing conversion rates by 8x
· Drove growth strategy and acquisition optimisation, significantly reducing CAC by 30% while achieving sustained QoQ user growth, up to 45%
· Led and mentored a cross-functional team including product managers, designers, and software engineers, establishing product processes and delivery standards across the B2C platform
Gotrade
· Validated and launched a premium subscription (Gotrade Black), delivering +15% incremental revenue through structured experimentation and go-to-market execution
· Led A/B testing and growth initiatives to improve core metrics, increasing funded accounts by 24%
· Enhanced user engagement by integrating curated financial news, building internal tooling and improving app performance
· Partnered with compliance and legal teams to redesign the onboarding journey, cutting steps by 20% while maintaining full KYC compliance in a regulated financial services environment
MoneySmart
· Improved platform conversion through UX optimisation and experimentation, achieving up to 27% uplift across key journeys
· Led 0→1 development of a new insurance product (Bubblegum), from discovery to launch, collaborating across product, engineering, marketing, and business teams
· Led a team of product managers and designers to improve the overall customer experience for the MoneySmart platform
· Reduced customer complaints by 11% through redesign of promotional flows and clearer user experience
Qantas Loyalty
· Delivered a personalised engine that increased customer satisfaction leading to a 10+% increase in revenue
· Transformed the abandoned cart process to drive 9% additional revenue.
· Analysed the cart and checkout process and implemented findings to reduce the drop off rate by 37%
King & Wood Mallesons
· Project managed the delivery of eDiscovery solutions for multi-million dollar projects including management of third party providers, key advisors, stakeholders and statutory requirements
· Redefined methodology for information searches leading to enhanced process efficiency by reducing process times by over 50%
· Delivered electronic discovery for large scale litigation involving consultation with internal clients, outsourcing bureaus both internationally and nationally in accordance with court approved protocols
Law in Order
· Provided technical expertise in preparing timely quotes for new and prospective clients, winning major bids to exceed revenue targets by 10%
· Managed a team of local and international developers to build technical solutions, within tight timeframes, to improve the document review process by 35%
· Developed, tracked and reported on the status of concurrent projects to internal stakeholders and external clients
Administrative Appeals Tribunal
· Created and managed a database for efficiently tracking judicial decisions
· Introduced the Associates/Members Support Team meeting
· Introduced a workspace on the intranet for colleagues to post research and discuss key issues